
Marketing to consumers in this green world has a lot to do with consumer attitudes, and those attitudes are changing. The April 2008 Harris|Decima research study "Understanding Modern Environmentalism" points out that now is the time for change, and that consumers aren't going to wait for the government or industry to save the day, they're actually going to start to do something on their own. Now that being said, there is a clear acknowledgment that big changes are needed, and that big changes come from big actions, and from high-levels of government. Government influences Industry via policy (via their wallet) which leads to actionable change by industry, and a possible improvement. Without a motivation by businesses to save money for example, by reducing emissions to avoid a carbon tax, industry won't change, and we'll see no such improvement.
Understanding and marketing to GREEN consumers
Andrew Kinnear - Toronto, Ontario
Andrew Kinnear is a marketing consultant in Toronto, Ontario, Canada. His specialties include Social Media, User and Member Experience, Web Marketing, Design, and Analysis, as well as real world experience with POP Design, Sales, Marketing, B2B Channel Incentives, and Loyalty & Reward Programs.
andrew //at\\ andrewkinnear \\dot// com
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Green Rewards Inc is a Toronto startup, entering the Canadian loyalty space with a new Green program with an unprecedented offer and real commitment to...
LinkedIn's most valuable asset 2008 Toronto based marketing and advertising rising star Andrew Kinnear involved with ...
Executives for Sale(2008) - EFS is a news and profile site dedicated to some of North America's prominent and up-and-coming business executives...
Rock the Task Bar (2008) - Launched in Spring '08, RTTB is a social networking 'Idea Challenge' designed to promote entrepreneurial thinking and business development in...
Marketing Magazine (2007) ... the agency has hired Toronto account executive Andrew Kinnear to manage its local clients, which include the Agincourt Audi dealership
The Loyalty Bank expands to new markets 2008 Since Early 2006, The Loyalty Bank has been refining it's offering and growing existing relationships within Canada and the United States...
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