Corporate Social Networking examples

I've been investigating some of the free tools available to big business that are seldom used, and that can powerfully add value to a brand in the social marketplace. I think that most big companies experience a little bit of fear from a lack of understanding of the various mechanisms out there in the cloud, and this can easily be overcome with some learning.

I decided to find some examples of companies making their way into the space already, to better explain to colleagues and business prospects the value of doing so. Things like corporate blogs, Twitter, Wikis, Application development and many others. Here are some examples that I found (many in the same place) Feel free to comment with more examples:

1. Corporate Blogs - Johnson & Johnson, Delta Air Lines
2. Social Bookmarking/Meta-Tagging - Adobe, Kodak
3. Brand monitoring - Dell, MINI
4. Content aggregation - Alltop, EMC
5. Crowd-sourcing/Voting - Oracle, Starbucks
6. Forums and Discussion boards - IBM, Mountain Dew
7. Events and meetups - Molson, Pampers
8. Mashups - Fidelity Investments, Nike
9. Microblogging - method, Whole Foods
10. Video - Eukanuba, Home Depot
11. Organization and staffing - Ford, Pepsi
12. Outreach programs - Nokia, Yum Brands
13. Photos and Graphics - Rubbermaid, UK Government
14. Podcasting - Ericsson, McDonalds
15. Presentation and Sales Deck sharing - CapGemini, Daimler AG
16. Public Relations - social media releases - Avon, Intel
17. Ratings and reviews - Loblaws, TurboTax
18. Social networks: applications, fan pages, groups, and personalities - British Airways, Saturn
19. Sponsorships - Coca-Cola, Whirlpool
20. Virtual worlds - National Geographic, Toyota
21. Widgets - Southwest Airlines, Target
22. Wikis - Second Life, T-Mobile Sidekick

Before you try to master the next big thing, you and your marketing team, and your executive committee need to master the last big thing Thanks Peter Kim and Mashable for the great ideas, links and actual work.