Consumer Brands on Twitter

Posted by Andrew Kinnear March 2009

What a list! Compiled from many sources, including my own followers, this list is made of brands and companies, both consumer facing and B2B, currently on Twitter. If you know of others or want your brand added, just ask....

Brands on Twitter

Is StumbleUpon Advertising the Next Google?

Posted by Andrew Kinnear February 2009

If you don't know what StumbleUpon is, imagine a remote control for the internet. You can use it to channel surf the web and 'Stumble' upon all kinds of things that interest you. You also have the ability to give something a thumbs-up or thumbs-down based on what you like, and this improves the systems ability to feed you content you will like.

StumbleUpon Advertising

Designing a Green, Leafy, Eco, Logo

Posted by Andrew Kinnear June 2008

As an exercise during the development for some branding work, I did a little bit of research (and I do mean little) to find some examples of 'Green' logos. Not just the colour of the brand, but logos that are trying to represent themselves as eco, enviro, earth friendly, with planets, blades of grass, trees and many, many leaves.

Green leafy eco enviro logo

QR Codes, the funny looking 2D barcodes, are a fast way that someone with a web-enabled mobile device can access a long URL via their device.

How cool is that? These have been around for years, so why aren't they ubiquitous yet? We've all got cell phones with cameras. Most of us have mobile access to the web either with a terrible WAP browser on an older cell or a sweet fully-functional browser like what you'd find on a Blackberry or iPhone. Nobody likes typing OR remembering things. It only makes sense that every outdoor, bus shelter, subway, transit or billboard ad would start to feature these QR Codes that you can even make yourself.

I think the problem (at least in Canada) is getting the software on the devices themselves. It's too much of a hassle for people to do it themselves, so the carriers need to make the QR code reader a native app.

Picture a situation where you're in a movie store, and all the movies have codes, you scan it, and then you can watch the trailer for that movie. Or you're at a bus stop, looking at an ad for a restaurant, you shoot the QR code and then you can immediately read the menu from their website. The possibilities are limitless. My suggestions have limits.

Ok, so how can the average person use a QR code? Put one on a resume to look cool (nerds only). Put one on a t-shirt with your phone numbers (nerds only)-- ok wait-- these are possibly only cool for nerds at this point...

UPDATE:  To get a QR reader for your blackberry Curve, Pearl or newer, go to http://get.neoreader.com/ 
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    Andrew Kinnear has more than 10 years of marketing and technology experience and is a serial entrepreneur. An accomplished marketing innovator, his vision and expertise have helped to craft many businesses over the last few years, and generated significant proof of concept or revenue growth. Andrew’s ability to connect with customers and colleagues has been a key ingredient in delivering outstanding results throughout his career, and his unique and distinctive insights for the web drive tangible economic benefit.

    He is currently an online marketing consultant to LoyaltyOne™, operators of the AIR MILES Reward Program®. Andrew has previously worked for Advertising and Marketing agencies in Toronto, as well as a few start-ups. In April of 2008, Andrew was one of 200 Canadians selected to be trained by Al Gore as part of his Climate Project to deliver the ‘Inconvenient Truth’ presentation.

    Andrew is a social networking evangelist, and often speaks about climate change, technology, innovation and social media marketing. Rock the Task Bar. The views on this blog do not reflect those of anyone else, or the companies with whom Andrew consults.


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