Andrew Kinnear

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on June 13, 2009

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Applying Bartle's Player Types to Customer Loyalty Design

Richard Bartle is a British writer, professor and game researcher. He is a pioneer in game design and was instrumental to the popularity of Massively Multiplayer Online games. He's the author of Designing Virtual Worlds and is credited with inspiring the Bartle Test, an online questionnaire that determines a gamer type based on a number of criteria. The Bartle Test of Gamer Psychology, or simply 'Bartle Test', lumps people into four categories: Explorers, Socializers, Achievers and Killers. Lucky for us, those nicely line up with the four suits in a deck of cards, so we can easily follow a design description that works for Achievers ( ♦ Diamonds), Explorers (♠ Spades), Socializers ( ♥ Hearts), and Killers (♣ Clubs). As intuitive as the four categories are, we still need a basic understanding of the player types before we compare them to a customer in the midst of a brand loyalty engagement. As well, understanding how a Bartle Player-type applies in a single vs. m

Responsive Design vs. Adaptive or 'Screen Specific' Design

We're trying to understand some of the nuances that marketers are taking into their decision making process when it comes to mobile design philosophy. What makes an organization, either from a build & deploy point of view or a 'customer experience first' point of view, choose what they choose when it comes to mobilizing their web properties. This is not the Apps vs. Mobile Web debate. What we're discussing is Server vs. Browser decisions about the mobile presentation layer. There are roughly two schools of thought (though lots of versions and variations) when it comes to mobile design philosophy: Responsive Design - This is where you build a site that adjusts itself in the browser based on how big it is. On a small mobile phone screen, you may have some navigation at the bottom, big easy to follow text titles and large fonts for easy reading. However as you scale up this same code into a tablet or desktop experience, the presentation layer is shifted a

Cleaner Parks

Cleaner Parks was a company with an ultimately 'Green' goal of cleaning up the provinces provincial parks-- or the ones with beaches anyway. The idea is simple: Press ads into the beach sand like a boot into mud, and do it in a sustainable and novel way. I started by devising a way to press the ads. I was going to model it after a boot, and use a three dimensional mold to create the impression areas. As a prototype, I built a small box (about 12" x 48") and used the domain name (cleanerparks.com) as the testing ground. I needed to make shapes to put in the box that would be a positive, which I could then cover in rubber as a negative, which I could then press into the sand as a positive again. This made it easy, because I didn't need to deal with mirror images at all. The tricky part was making the shapes. Deciding that foam would be the simplest to work with, I used a scrap piece of SM board (the blue foam nailed to the outside of new homes) and a hot

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