I was planning on ranting about the new Bell campaign, but instead I think I'll just share some great analysis from BRAND NEW, a blog from Under Consideration.![](http://1.bp.blogspot.com/_fuC8W3Sl3rM/SKGSvtcfq9I/AAAAAAAAAc4/KWVbaZSa1k0/s400/bell_logo.gif)
![](http://1.bp.blogspot.com/_fuC8W3Sl3rM/SKGSvtcfq9I/AAAAAAAAAc4/KWVbaZSa1k0/s400/bell_logo.gif)
How does Zak Mroueh and his new agency get business like this? What was that call like? "Hi Michael?, it's Zak-- I just started a new agency, you need a new brand because you're sucking and everyone hates you-- why don't we work together--- I'll even kill the beavers for you...! Just tell Cope it was part of the deal from before and that the teachers hate the Beavers, and he'll go along with it."
I will agree with Christian Palino, the swoopy rings around the stylized head, and the fat italics had to go.