![](http://4.bp.blogspot.com/_fuC8W3Sl3rM/SSTSqZFsoxI/AAAAAAAAAt4/P2NTbC_e8Es/s200/burger-king-wallet-2.jpg)
Recently in Chicago and Orlando, wallets started appearing. They had instructions for the finder to "Keep the wallet", and contained cash ranging from $1 to $100 (Timely considering the financial situation in the US), a burger king gift card, and a fake 'king' drivers license.
This is similar to a
McDonalds promotion from a while back, and this is extremely similar to a
GE Financial campaign from 2000 There are also a few
other examples of this idea (the lost wallet with a message) being used in history. It clearly works, and generates buzz, whether it's original or not.
![](http://4.bp.blogspot.com/_fuC8W3Sl3rM/SSTSqKT9IDI/AAAAAAAAAto/uxlEIldWSaA/s200/burger-king-id.jpg)
Right now this guerrilla campaign is only on the radar of
bloggers, and tweeters, and one Chicago media outlet. I heard about it from Twitter. I'm now finding myself using the Twitter search page to tell me what's happening in the world, BEFORE the news knows. That's how I heard about the MotrinMoms, and about GMail's new themes! What a weird side-effect of twitter search-- news that's SO current people don't even know it's news yet..
![](http://2.bp.blogspot.com/_fuC8W3Sl3rM/SSTSqfpOsRI/AAAAAAAAAtw/3UPNafSZ8yI/s200/burger-king-wallet.jpg)
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