From LoyaltyOne's COLLOQUY industry publication
LoyaltyOne Inc., a global leader in the development and management of coalition loyalty programs and operator of the AIR MILES Reward Program and other loyalty-based marketing services, acquired Green Rewards Inc., a Canadian company with well established relationships and expertise in the green loyalty program space.
I'm very excited to be able to share this news finally. Those in the Canadian loyalty industry may have heard already, however some of my readers may not have. As some added background, Green Rewards was a startup I was a part of since September 2007, primarily working on strategic marketing plans, online experience development, and mobile marketing, but with a voice in a very small group of entrepreneurs.
We had an interesting challenge in changing Canadian loyalty behaviour, and reducing the carbon footprint of the industry, but like many marketing coalitions, some of the hardest parts are getting someone to go first.
I look forward to the future development of the program and I'm excited to become a member in whatever LoyaltyOne's 'Green Program' ends up being. If you have questions about the acquisition, don't ask me, because I'm not an official spokesperson... Try Weber Shandwick Toronto.