I recently wrote a piece for Meetings & Incentive Travel magazine which has also been featured online. The gist of the article is to spark some ideas, stimulate the creative/technology juices and get event planners and others who have to deal with events (like personal assistants, venue managers, etc...) thinking about their audience and some minor details to make things go smoothly.
Part of the team at Carlson Marketing, our M&E folks have tight deadlines, various kinds of clients, group sizes all over the map and a lot of 'balls in the air' to juggle to ensure success. I figured a fresh look at what's being done currently and what slips through the cracks would make a great checklist.
Have a read and leave a comment. If you have other ideas that will be good additions to the list, I'm sure the audience wants to know.