This is a web-friendly version of a presentation for the Canadian Innovations in Payment Conference. My talk is about leveraging technology to attract and retain customers using various tactics, platforms and approaches.
I also dive a little bit into what customers are like these days, the tech they're using and how psychology plays an important role.
Many of the speakers will be tackling the highly changing and complex world of mobile payments and what's involved in accepting them from a merchant or bank perspective. I took a different approach and decided to look at some of the things that happen before, during and after the payment that can affect customer loyalty, retention, engagement and long-term customer value.
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