On Lottery and Technology

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I'll be joining many of my colleagues at OLG and our partner agencies in sharing insights and opinions as a speaker at the La Fleur's Lottery Forum in June.  Here is the summary of the event:

La Fleur’s 2015 Global Lottery Forum is our first educational conference to be held in Canada. TLF Publications, based in Rockville, Maryland and publisher of La Fleur’s Magazine, has been organizing lottery conferences since 1995—there have been a total of 39 lottery symposiums and lottery conclaves held.

OLG is the host jurisdiction of La Fleur’s 2015 Global Lottery Forum, which will be held in Toronto, from June 14-17, 2015 at Ryerson University’s Ted Rogers School of Management. A university setting is a new venue  style for a La Fleur’s conference which we believe will accentuate the opportunity for white paper presentations, academic discussion, networking and roundtable discussion. The Forum will also include the La Fleur’s Sustain- ability Awards competition for lottery organizations for the areas of corporate social responsibility, responsible gaming and the environment.

In addition, Canada is home to the best-run lotteries in the world. Our feeling is that the lottery world will come for the Forum’s cosmopolitan location and return home abuzz about the valuable content.

The Forum program will feature in-depth presentations by key lottery organizations invited to talk about topics key to the lottery industry’s growth, including future ready network, retail channel diversification, mobile ready, corporate social responsibility and changing consumer demographics.

In addition, the Forum will feature content streams featuring the La Fleur’s signature 15-minute speaker presentations on topics ranging from national scratcher strategies and hybrid draw game design to ilottery, lottery advertising/research and national game programming.

To promote interaction and discussion between attendees, the main program will end at 3 p.m. Attendees can choose between two 2.5 hour breakout sessions, such as draw games, scratch games, iLottery and retail sales expansion. Each evening will feature social networking opportunities for attendees to enjoy cosmopolitan Toronto. Opportunities are available for Education Program Partner, Hospitality Event Partner and Webinar Partner.

Make plans to join us and discover why we call her: “Toronto, the City That Works.”

I'll be speaking on the second day of the conference, with Geoff Lee from Olson Canada.  The summary of our talk, although vague, is as follows:

Mobile technology, multiscreen experiences, and the future of lottery and gaming.
Want a glimpse into the future of lottery and gaming? Join Andrew Kinnear (Senior Manager, Marketing Communications at Ontario Lottery & Gaming) and Geoff Lee (Group Creative Director at Olson Canada), the marketers behind OLG digital and mobile properties like “Group Play” and “Pro•Line”, as they share best-in-class examples and insights on how to take the gaming experience to the next level.
See what’s happening today, what’s coming down the pipe tomorrow, and what’s going to change the game forever.

We'll look at what understanding the customer can do for marketing, taking technology to the next level with mobile and other awesome stuff.  You should definitely come.