Andrew Kinnear speaks frequently about digital marketing, technology, loyalty, social media, mobile and more. His clients engage Andrew to distill complex concepts and new technology innovations into workable and actionable ideas and marketing tactics. Talks can be tailored to fit your audience or vertical where appropriate.
Andrew's talks are perfect for executive off-site sessions for coaching and education of leadership in a safe and open environment for discussion. He is also comfortable in front of a crowd of any size for public forums, panel discussions or collaboration. The talk is customized for every engagement to find the right mix of content and value for your audience.
For a relaxed, confident, subject-rich discussion-- call or email.
- Next-Generation Loyalty Marketing
- The Zero Moment of Truth
- Shared Interest Social Strategies
- Content, Conversation and Curation
- Technology for Events
- Social Customer Service
- Understanding new marketing tactics
Next-Generation Loyalty Marketing
Retention Marketing today requires more than just websites and points balances. Tapping into proprietary programs for real-time insights, executing game mechanics designed to increase volunteered personal information to facilitate a better offer. These are the kinds of things that the next generation loyalty marketer is thinking about today. How does your company keep great customers happy and engaged and make good customers great?
The Zero Moment of Truth
Pioneered by a Googler, the idea that decisions are made prior to the 'First Moment of Truth', that 7 seconds as a customer scans the shelf and chooses your product (according to P&G). Before they get to the shelf, but after the stimuli that made them get off the couch, there is a new mental moment. Your customers are using search, social, and word of mouth to shape their opinions before they even get to a store. How are you going to own the Zero Moment?
Shared Interest Social Strategies
Understanding the theories, realities and real-life examples of how people with things in common tend to want to share their interests. If your brand can facilitate a discussion instead of being the discussion, you can benefit. But how?
Content, Conversation and Curation
Marketers often look at tactics like "Make a Facebook page" as a campaign deliverable as opposed to a company strategy. For this discussion, we'll look at what it takes to create sustainable content and engage in sustainable conversation. Does your company already produce content you can leverage for social? You may need a knowledge manager at the same time as a community manager.
Technology for Events
Planning an event? Planning events for a living? Run a venue? Let's talk about all the great and innovative things you can do to engage your audience before, during and after your events. Some are so easy you'll kick yourself for not doing them already.
Social Customer Service
How do the big boys like Zappos, Dell, Rogers and others move customer service from expensive channels like call centres to relatively inexpensive channels like Twitter? Is your company looking for the tools, tips and training to get your existing customer service reps into social? We'll look at some real-life example, some of the best practices, and tools that work.
User Experience for the Mobile Web
Things are different on the mobile web. Your customers do different things, act differently and access your website via a tiny screen with their fingers instead of a giant screen with their mouse. In this talk we'll look at some of the ways businesses can optimize an experience for mobile and what the advantages and disadvantages are.
Technology innovation is great, as long as everyone understands the value. New marketing Tactics like QR codes are already being hotly contested for their usefulness--because they're being used incorrectly. In this talk, we'll take a look at a few very popular and very recent technology-based marketing tactics, and dig into whether they're right for your business and the best ways to maximize your returns.
This list is by no means exhaustive. Andrew can lead a discussion on anything marketing or technology related that you've seen in the media, want to understand better, or need general knowledge about.
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What a wonderful job you did for our Lunch and Learn. Your experience, enthusiasm and professionalism was appreciated by everyone in the room. -Mercedes-Benz Canada
You are such an engaging presenter. You made sure that everyone was included in the conversation, demonstrated the knowledge you have in the digital space, educated our clients and had fun. We have had tremendous feedback from everyone who attended the event. -Carlson Marketing Canada
Dear Andrew, I really enjoyed your lecture at CFAS. I'd like to share your presentation with others. Best wishes. -Medical Director, McGill University
Andrew is a extremely passionate and knowledgeable about all things online. He has extensive knowledge and experience with social media and is known by his colleagues as an expert in this field. Andrew's fun and energetic personality makes him a pleasure to work with. -LoyaltyOne
Through the recommendation of a colleague, I engaged Andrew to speak at a symposium for a client of mine. Andrew delivered! He addressed all their requirements introducing the attendees to social media. He was engaging, funny and very knowledgeable. Andrew is a delight to work with. -Managing Principal, The Mattam Group