Kevin Roberts, Worldwide CEO of Saatchi & Saatchi, wrote an amazing book about the brands we love to love. His ideas about feeling and living a brand and experience vs. thinking and planning that experience is so completely relevant for retail and the in-store experience of the average consumer. Check out Kevin's site HERE, or do some research on Lovemarks HERE. Here's a guy to learn from...
Kevin Roberts, Worldwide CEO of Saatchi & Saatchi, wrote an amazing book about the brands we love to love. His ideas about feeling and living a brand and experience vs. thinking and planning that experience is so completely relevant for retail and the in-store experience of the average consumer. Check out Kevin's site HERE, or do some research on Lovemarks HERE. Here's a guy to learn from...