From a customer experience perspective, the Lees sisters from Toronto, Ontario have created a brand that is fun, environmentally 'less evil', with a product that delivers what it promises. It doesn't hurt that it's being marketed by the co-founding twins, who also happen to be the ideal target demographic for the product. Their website is HERE. Their Facebook group is HERE.I had a chance to speak with their PR agency about the brand and the go-to-market strategy, and I like it. The twins started this company with an idea and a dream, and have since parlayed some good press into placement in award show loot bags and major cosmetics distribution deals. From the looks of their Facebook presence, Fiona and Jennifer Lees live their brand, and embody their consumer. What a refreshing thing to see from a company. I hope they keep it up.