Corporate Logo design seems easy. But it's not...

When designing a corporate logo, there are many things to take into account. As part of our branding exercise, we're working on developing a brand promise, guidelines, and all the related tools to make our brand successful, but we haven't yet touched the logo. I stumbled upon a site recently that examines some best practices of corporate logo design, and it all mostly makes sense. What I like most is the straight forward and easy things that you can do to make your logo (and ultimately your brand) stand out and survive the 'fax test'. Here are the top 6 things to consider when designing a logo:

1. Your logo uses the literal use of the name of the product or company.
2. Your logo must pass the “black and white” test.
3. Your logo must pass the size test.
4. Your logo artwork should be flat and sharp.
5. Your logo colors should be specified by a numbered color system.
6. The logo file format should be vector.

Check out the article here.