F is for Favicon

What is a Favicon you say? Favicon is short for Favourites Icon, or the little icon that sits in your browser address bar and beside your favourites when you bookmark a link. (My Favicon is this: )

Why is this relevant? This is yet another place to protect your brand. According to Wikipedia:

A favicon (short for favorites icon), also known as a website icon, shortcut icon, url icon, or bookmark icon is a 16x16 pixel square icon associated with a particular website or webpage.[1] A web designer can create such an icon and install it into a website (or webpage) by several means, and most graphical web browsers will then make use of it. Browsers that provide favicon support typically display a page's favicon in the browser's Address bar and next to the page's name in a list of bookmarks. Browsers that support a tabbed document interface typically show a page's favicon next to the page's title. The Microsoft Windows Shell also uses favicons to represent "Internet shortcuts" to web pages.

The favicon is easy to mess up. It's 16x16 pixels, and you have to represent your brand and your website with it. It's like the twitter tweet of brand imagery. Click here to see some examples of some awesome Favicons OR click here to use a Favicon generator and make your own. Google recently went through some changes to their Favicon, and it was actually NEWS!