50 Business Thinkers share

I really liked the Bruce Tulgan interview about how to be a leader for Generation Y.

It's interesting to me how my generation sees certain things very differently from Gen Y.   They look at an organization like "How is this company or organization going to fit in my life's story."  "What is this company going to do for me?"
Rewards and recognition are also extremely important to this group because of an early sense of entitlement, and other different motivators that what I grew up with.  Does anyone work in an environment where they have to lead a large cohort of Gen Y'ers-- comment with any thoughts or advice.  See for yourself.