If you knew the exact moment that the Google Streetview car would be rolling by a certain billboard, what would that be worth to your brand?  Would you put up something special?  Would you make it more generic or put a special offer?  Would you change anything at all?

Probably the reason the cars go incognito as much as they can (with a giant roof mounted camera).

Google launched the Street View in their Google Maps application today for Canada.  I think street view is the most useful of all the maps features when you are trying to find a specific place.  Knowing even generally what neighbourhood and specifically what a building looks like is immensely helpful.   What do you think?